Web design and SEO work hand in hand to create a successful online presence. In order for a website to rank higher in search engine results, it needs to be designed with SEO in mind. This includes optimizing pages for speed, creating a clear site structure, using appropriate heading tags, and incorporating keywords and phrases throughout the content. Furthermore, the design of the website needs to be user-friendly and responsive to different devices. A website that is not mobile-friendly may be penalized in search engine rankings. On the other hand, a great design with no SEO optimization will not attract the right visitors. Therefore, having a web design that takes into account SEO best practices will not only improve search engine rankings but also provide a better user experience, resulting in more engagement and conversions.