Search engine optimisation (SEO) is the practice of improving the visibility and traffic of a website in search engine results pages (SERPs). It involves optimizing the website’s technical elements, content, and online presence to rank higher in relevant keyword searches.

SEO can be achieved through various strategies, including keyword research, on-page optimization, link building, and content marketing. A well-executed SEO campaign can drive targeted traffic to a website, improve user experience, increase brand awareness, and ultimately boost conversions and revenue.

However, SEO is an ongoing process that requires constant monitoring, testing, and adjustment to keep up with changing search engine algorithms and user behavior. It is important to work with experienced professionals and stay informed about industry trends and updates to achieve and maintain optimal results.